Unthanked Donors
Who appears
Section titled “Who appears”Donors who have given a gift and have no interaction of type “Thank You” since it, within your Unthanked donors threshold in Preferences.
Setting the threshold
Section titled “Setting the threshold”The default is six months, which is generous. Most people set it to one or three — the point of the report is to catch unthanked gifts while the thank-you still means something.
Why this matters more than it looks
Section titled “Why this matters more than it looks”An unthanked donor is the most likely person on your list to lapse. They gave, they heard nothing, and the natural conclusion is that it didn’t matter.
The fix is trivial and the cost of not doing it is a donor. This is the highest return-per-minute report in Karani.
Working the list
Section titled “Working the list”Receipts are not thank-yous
Section titled “Receipts are not thank-yous”Emailing a gift receipt doesn’t clear a donor from this report, and shouldn’t. A receipt is a document; a thank-you is a message from a person.
If you treat the receipt as the thank you, log a Thank You interaction as well.
Creating follow-up tasks
Section titled “Creating follow-up tasks”The report can create follow-up tasks directly, which is useful when the right thank-you is a phone call you can’t make right now.