Newsletters & Mailchimp
For anything going to your whole list, use a platform built for it. Karani’s job is to keep that platform’s list current.
Why not send it from Karani
Section titled “Why not send it from Karani”Bulk email needs unsubscribe handling, bounce processing, list hygiene, authentication, and a sending reputation. Getting those wrong doesn’t produce an error message — it produces email that silently lands in spam, including your one-to-one messages later on. See Deliverability.
The Mailchimp route
Section titled “The Mailchimp route”-
Create a group in Karani for the people who should get the newsletter.
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Connect Mailchimp from Integrations. See the Mailchimp integration.
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Link the group to a Mailchimp list. Karani keeps the two in step — adding someone to the Karani group subscribes them; removing them unsubscribes them.
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Write and send in Mailchimp.
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Log it. Add a Mail or Email interaction to the group with Bulk tasks & interactions, so your out of touch reporting knows those people heard from you.
The one-off route
Section titled “The one-off route”If you don’t want a standing integration, export instead:
- Download Emails for Mailchimp — a CSV formatted for Mailchimp’s importer.
- Output Emails — a semicolon-separated list to paste into a mail client. Use Bcc.
Fine once. If you’re doing it monthly, connect the integration.
Paper newsletters
Section titled “Paper newsletters”Two options:
- PrayerLetters.com — sync a Karani group and they print and post for you.
- Mail merge — download addresses and print labels yourself.
Keep separate Email newsletter and Paper newsletter groups. Some people want one, some the other, a few want both, and one combined list serves none of them.
Keeping the list clean
Section titled “Keeping the list clean”- Someone asks to be removed — take them out of the group. Don’t delete the contact; you’d lose their giving history. See Archiving & deleting.
- An address bounces — fix or remove it on the contact, not just in Mailchimp, or the next sync puts it back.
- Duplicates — run Potential Duplicate Contacts occasionally, or people get two copies.