Lead capture forms

Lead capture is an embeddable sign-up form. Drop one line of code on your site and submissions arrive as Karani contacts, automatically tagged Web signup.

Configure it at karani.co/contacts/lead-capture, or via Lead Capture on the contacts list.

karani.co/contacts/lead-capture

Settings on the left, live preview on the right.

Embedding it

Copy the snippet and paste it into your page:

<script src="https://karani.co/embed/YOUR-KEY.js" async></script>

The form appears where the script tag sits.

Placing it somewhere specific

To control where it lands, add a target element anywhere on the page:

<div data-karani-embed="YOUR-KEY"></div>

The iframe drops into that element instead of next to the script tag. Useful when your script tags live in the page footer.

Settings

Setting	Notes
Form enabled	When off, the public form returns 404 so old snippets stop working.
Heading	The form’s title. Default: “Sign up for updates”.
Button label	Default: “Sign up”.
Success message	Shown after submission. Default: “Thanks! You’re on the list.”

Optional fields

Name and email are always shown. You can additionally enable:

• Phone
• Address — street, city, state, postal code
• Message — a notes textarea

Ask for less

Every extra field costs you completions. Name and email is enough to start a relationship; you can get the rest in conversation. The message field is the one worth keeping — what people write in it is often the best opening you’ll get.

The live preview on the right shows the current form. Save, then refresh to see changes.

What happens on submission

A new contact is created, tagged Web signup. The message, if you enabled it, lands in the contact’s notes.

New signups need a status

Contacts created this way arrive with a default status. Review new Web signup contacts periodically and set them to Contact or Prospect as appropriate — otherwise they’re invisible to the reports that matter.

A useful habit: a saved search for contacts tagged “Web signup” added in the last 30 days, checked weekly.

Rotating the key

Rotate embed key issues a new key.

Rotating breaks the snippet on your site

The old key stops working immediately. You’ll need to paste the new snippet onto your website. Only rotate if the key has been leaked or scraped — and have access to your site ready when you do.

Spam

The form includes bot protection. If spam signups get through anyway, turning Form enabled off stops submissions immediately while you sort it out.

Where to use it

• Your personal support page
• A newsletter sign-up in your site footer
• A landing page for a specific appeal
• A QR code at an event, pointing at a page with the form

Alternatives

• Taking money rather than details — online giving
• Event sign-ups — fundraising events have their own public registration page
• A form builder you already use — connect it via Zapier or the API